Fwiw I'm not comparing Asda pizzas to fancy sit down places at all, this is a different kettle of fish. It's up against frozen or chilled supermarket pizzas or picking up from your Dominos and Pizza Huts, something to have at home for tea.

Decent sit down restaurant pizza can be had at Princi in London for around £11 which doesn't seem like too much, but going out in London is a fucking pain most of the time.