The fact that they're leading a list of new features with words like 'Dynamics' (regardless of what it is) and the increased importance of sports scientists and data analysts... yeah.
If someone made a game with a decent engine, no 3D engine, no graphics and no licences but decent, slick gameplay they would surely at least cause a dent. The basic gameplay is still good in FM but there's just far too much time-consuming bollocks.