My best mate (who I was best man at his wedding for) is completely gone down this rabbit hole. He's got his sister on it as well (no pics). I've had a few pointless arguments with them both about it being complete bollocks but it's just pointless. No source can disprove it, nothing can be explained away unless it's a random bloke explaining over youtube. My dad's got a bit of it as well. It's just bizarre and sad.