I guess there's the carrot of a CL place for winning it which may make that worthwhile, but it's now just like a shadow Champions League filled with middling teams and then dumping the 8 CL losers onto the 16 qualifiers to make a watered down load of shite. At least currently the CL losers are only 8/32.

In the Conference League, you'll still have the chance of a nice big away day if you're Shamrock Clovers Utd, but mostly it'll be more winnable affairs or at least ties you can think about winning.