90% of 'barista made coffee' is no better than bog standard instant (see the ubiquitous dreadfulness of Starbucks).

It probably works the same way as being a gin wanker. If you aren't drinking the coffee 'neat' (I guess as an espresso) you're not really getting the benefit of any additional quality. Just like you may as well stick with a bog standard gin if you're going to be dumping tonic in it.