You don't have to neglect the B2B side of things - they go hand in hand. Look at Trustpilot as an example:
https://i.imgur.com/SYC8z2f.png
It's a 9 words and a call to action that summarises what they do. Their messaging is entirely focused towards the end user - how they can find trustworthy businesses, how they can share their own experiences. But their entire business model is getting businesses to pay to use the platform.
Your VP is obviously more complicated than that. But at the moment you've got 30 words and it tells me what I can do (submit anonymous feedback), but not why, other than promising a vague concept of a "tastier future". You need to drill down to the core of why I should care as a user.