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Soon, Ecclestone had organised Formula One so that it took all of the money from circuit advertising and sponsorship, plus a substantial fee from the promoters at each track, the television money, and the rake-off from the Paddock Club, the £1,000-a-plate executive club where businessmen could wine and dine their friends and associates while enjoying access to the teams and the best seats in the house.
The ringmaster had his circus and his acts lined up to perform, but but the audience was unaware of the mounting bitterness backstage: the promoters were squealing because they had to pay huge fees to stage a grand prix, and their only income was whatever they made at the turnstiles: one rainy day and they were in the red. Meanwhile, the teams were now on the warpath and wanted a bigger share of the profits.
Dennis, the most forceful character in the group, decided he would stand up to Ecclestone, particularly when it came to signing a new Concorde Agreement - the commercial deal named after the Place de la Concorde in Paris where the FIA has its headquarters. The agreement was the cornerstone deal that bound the teams to Ecclestone's companies and the FIA.
The contract, a secret outside the confines of Ecclestone, Mosley and the teams, was open on Ecclestone's huge glass desk in his Princes Gate office, awaiting signatures, but Dennis, as clever as any tycoon in British industry, was adamant that no one would sign a deal that appeared to Ecclestone's advantage. 'I'll bet they do,' Ecclestone said, looking up at Dennis, a broad-shouldered, commanding figure towering above him. 'I am telling you, Bernie, that no one will sign that agreement,' Dennis came back. 'Yes, they will. Bet you.'
The bet was taken and the amount quickly escalated until it reached £5,000, when Ecclestone said, finally: 'Someone will sign. Look.' With that, he picked up a pen and scribbled his signature at the bottom of the document. 'Told you,' he grinned. Dennis had been outfoxed, but there was revenge. 'I knew Ron would pay up, but he sent the five grand round in 50p pieces,' Ecclestone chuckled.