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Magic
23-10-2023, 12:02 PM
Gents, I need your help. I know how supportive you all are, so I'd love it if you could roast my idea and help me with validation. I will tell you nothing about it, only sharing my landing page.

www.feedingforward.co.uk

I am currently designing wireframes for the platform myself and am looking to secure (govt) funding early 2024 to build it properly, that's if I still can't find a CTO co-founder.

Thoughts and comments would be appreciated. I have done everything myself up to this point so please bear that in mind.

Spikey M
23-10-2023, 12:10 PM
Ok but I want the arse end.

Dark Soldier
23-10-2023, 12:17 PM
fucking love eating autism smashed it magic lad

Boydy
23-10-2023, 12:18 PM
Questions:
- Why would restaurants or takeaways pay for this?
- Why would people use it rather than looking through reviews on google maps or justeat or whatever?
- Are you going to moderate the reviews or verify them somehow? If they're completely anonymous then refer to point 1 - why would a restaurant pay for a service that could just be used to spam them with bad reviews?
- Aren't there already websites/apps/social media groups that do these kind of things on a more local level? Highlight where is good for coeliacs in the area etc.

Baz
23-10-2023, 12:26 PM
Your webpage title is homepage.

Actually, who made this? Please sort yourself a stylesheet out.

Magic
23-10-2023, 12:27 PM
fucking love eating autism smashed it magic lad

:D

It was the best I could do with absolutely no idea about design and free images. :happycry:

In an ideal world I'd have paid someone to do the branding and design. But this is just a landing page pre-launch.

Magic
23-10-2023, 12:28 PM
Your webpage title is homepage.

Actually, who made this? Please sort yourself a stylesheet out.

Ok what do I call it then? I did it using UMSO. It's basically to get enough interested signups to demonstrate interest in the product.

Magic
23-10-2023, 12:34 PM
Questions:
1. Why would restaurants or takeaways pay for this?
2. Why would people use it rather than looking through reviews on google maps or justeat or whatever?
3. Are you going to moderate the reviews or verify them somehow? If they're completely anonymous then refer to point 1 - why would a restaurant pay for a service that could just be used to spam them with bad reviews?
4. Aren't there already websites/apps/social media groups that do these kind of things on a more local level? Highlight where is good for coeliacs in the area etc.

1. To see feedback. If the feedback is acted on, make changes and announce to already interested users on the platform. Then increase bookings via the platform. They will get bookings they otherwise never would have and increase revenues with new markets.
2. Reviews seldom (if ever) contain the information required to make a choice. Most of this info is on FB groups or forums and they are usually closed groups.
3. Yes, you need to sign up to use.
4. See point 2. Findmeglutenfree for example is a total waste of time because gluten intolerant people use it, which is not suitable for coeliacs. The best way is to check FB Groups and then call the restaurant yourself and make a decision.

-james-
23-10-2023, 12:34 PM
How are you going to get it off the ground? Nobody wants to use a platform that has 3 reviews within 20 miles of them and that's where a lot of these things die.

Get some cards/QR codes to leave at local business (along with your TTH ones).

-james-
23-10-2023, 12:35 PM
I don't like the name btw, it's completely forgettable and could mean anything.

Magic
23-10-2023, 12:37 PM
How are you going to get it off the ground? Nobody wants to use a platform that has 3 reviews within 20 miles of them and that's where a lot of these things die.

Get some cards/QR codes to leave at local business (along with your TTH ones).

I'll be targeting these FB groups, charities, forums, influencers, word of mouth. These people, and I include myself in that, (rightly) love to moan. Well here's a single platform that collates it all for you and anonymously presents it to the owners. You will be able to see if a venue has (and hasn't :eyemouth:) signed up to use the platform.

Once there is enough data worth paying for then I'll target the B2B side, the hospitality sector. That'll be cold hard sales on venues that have had feedback left on them.

Spikey M
23-10-2023, 12:38 PM
I don't like the name btw, it's completely forgettable and could mean anything.

I would assume it was a "pay it forward" type thing where the less fortunate are given free food or something.

Magic
23-10-2023, 12:40 PM
I don't like the name btw, it's completely forgettable and could mean anything.

I went through several iterations:

Tell The Owners (was too negative against the hospitality industry)
Feeding Back (domain cost £5,000)
Feeding Forward (best I could do that was friendly to both)

Magic
23-10-2023, 12:40 PM
I would assume it was a "pay it forward" type thing where the less fortunate are given free food or something.

I mean it kind of is, but the less fortunate are us spastics with disorders and the free food is catering for us.

Spikey M
23-10-2023, 12:43 PM
I mean it kind of is, but the less fortunate are us spastics with disorders and the free food is catering for us.

Is awkwardcunts.com taken?

Adramelch
23-10-2023, 12:47 PM
I appreciate that you made it on your own and all, but the site does look like it's from the early 2000s.

Magic
23-10-2023, 12:47 PM
Boydy sorry the main point of it is to let venues know why you didn't eat there or why you won't eat there again in the hope if enough people do it there's enough justification to change for the better and make it more inclusive. I bought another domain name called 'Unseen Diners' but thought it was a bit shit.

Baz
23-10-2023, 12:53 PM
This has got Smiffy all over it.

Spikey M
23-10-2023, 12:54 PM
If I managed a restaurant I think I'd go out of my way to avoid a load of allergy cunts turning up. I can't imagine it's cost effective to go above and beyond for them and if you did and got a top reputation for it, there's probably even more reputational risk when something does go wrong.

Where is the incentive for the restaurants? An increase in awkward customers and the associated risk? I'm not seeing it.

Magic
23-10-2023, 12:55 PM
If I managed a restaurant I think I'd go out of my way to avoid a load of allergy cunts turning up. I can't imagine it's cost effective to go above and beyond for them and if you did and got a top reputation for it, there's probably even more reputational risk when something does go wrong.

Where is the incentive for the restaurants? An increase in awkward customers and the associated risk? I'm not seeing it.

Yes this is the current line of thinking. It's this platform's job to demonstrate this attitude is a costly mistake.

Magic
23-10-2023, 12:57 PM
I appreciate that you made it on your own and all, but the site does look like it's from the early 2000s.

I tried to mirror it on other landing pages but I am limited by templates etc. It's the best I could do. :(

As long as it makes sense that's all I can hope for.

Pepe
23-10-2023, 12:58 PM
Tools to promote businesses = money

Tools to shit on businesses = no money

Magic
23-10-2023, 01:01 PM
Tools to promote businesses = money

Tools to shit on businesses = no money

Correctamundo. I pivoted from the latter to the former after speaking with a few GMs at hotels.

randomlegend
23-10-2023, 01:01 PM
Yes this is the current line of thinking. It's this platform's job to demonstrate this attitude is a costly mistake.

Catering for something common like gluten free (because of all the gluten "intolerant" gimps) might well be worth it, but there's no way trying to cater for every issue under the sun can be. What even is an ADHD-friendly kebab?

Magic
23-10-2023, 01:02 PM
Catering for something common like gluten free (because of all the gluten "intolerant" gimps) might well be worth it, but there's no way trying to cater for every issue under the sun can be. What even is an ADHD-friendly kebab?

One where I don't get my face smashed in.

Jimmy Floyd
23-10-2023, 01:05 PM
1.5 million sounds high for the number of coeliacs. Coeliac UK has it at 750,000.

Spikey M
23-10-2023, 01:07 PM
Yes this is the current line of thinking. It's this platform's job to demonstrate this attitude is a costly mistake.

But is it? I doubt it.

Magic
23-10-2023, 01:08 PM
1.5 million sounds high for the number of coeliacs. Coeliac UK has it at 750,000.

Diagnosed. Apparently only 35-40% of people who have it have been diagnosed formally.

Magic
23-10-2023, 01:09 PM
But is it? I doubt it.

I don't know mate, that's why I'm building the platform. It could be a total flop and monumental waste of time and money. The platform will tell us, but at the moment the thinking you described is spot on and isn't changing on it's own.

Jimmy Floyd
23-10-2023, 01:14 PM
Diagnosed. Apparently only 35-40% of people who have it have been diagnosed formally.

They have 24% diagnosed and 500,000 undiagnosed, which would imply 657,000 in total. Either way, the undiagnosed aren't going to be running restaurant menus for gluten free.

randomlegend
23-10-2023, 01:16 PM
I don't know mate, that's why I'm building the platform. It could be a total flop and monumental waste of time and money. The platform will tell us, but at the moment the thinking you described is spot on and isn't changing on it's own.

People are just trying to point out it's not going to be viable before you invest a load of time and money. If you are determined to go ahead regardless then there was no point asking for feedback.

Surely you can see it's never going to be cost effective for a restaurant to try to cater for hundreds/thousands of different requirements?

randomlegend
23-10-2023, 01:22 PM
You'd be better off picking a single issue - like coeliac - and focussing on that IMO.

Spikey M
23-10-2023, 01:26 PM
I just think the website should be facing the other way: Feedback for other customers. Trip Advisor for awkward fannies. That way, restaurants ban buy in if they want to. Hang their score on their wall / website. If not, no worries, the coeliac sufferers still know not to eat at WheatFeast Express.

Restaurants are just not going to pay for the opportunity of gaining more awkward customers. Not a hope.

Baz
23-10-2023, 01:31 PM
I won't pretend I know entirely what you're trying to do, but I do know that your second-home Leeds have an incentive for restaurants and venues to become Breastfeeding Friendly (https://familyinformation.leeds.gov.uk/professionals/breastfeeding-friendly) and they can display a nice little sticker in the window to inform potential customers of the fact. Could you do something like that? It's free though, so you'd be relying on that government grant you mentioned.

Magic
23-10-2023, 01:38 PM
They have 24% diagnosed and 500,000 undiagnosed, which would imply 657,000 in total. Either way, the undiagnosed aren't going to be running restaurant menus for gluten free.

Yeah I'll maybe change that to diagnosed then rather than a collective figure.

Magic
23-10-2023, 01:40 PM
People are just trying to point out it's not going to be viable before you invest a load of time and money. If you are determined to go ahead regardless then there was no point asking for feedback.

Surely you can see it's never going to be cost effective for a restaurant to try to cater for hundreds/thousands of different requirements?

Of course I know that. However, if 100 people @ £25 per head average cover tell me they aren't coming to my restaurant (remember that one person will dictate small and big covers) because it doesn't cater for them in a single month then I can obviously cost up the change because it's based on fact, not conjecture.

EDIT: Have you read the examples on my site? It isn't meant to get every venue to cater for everything. It'll be based on volume and type.

Magic
23-10-2023, 01:41 PM
I just think the website should be facing the other way: Feedback for other customers. Trip Advisor for awkward fannies. That way, restaurants ban buy in if they want to. Hang their score on their wall / website. If not, no worries, the coeliac sufferers still know not to eat at WheatFeast Express.

Restaurants are just not going to pay for the opportunity of gaining more awkward customers. Not a hope.

The ones I've spoken to would, so long as they could book on the back of changes being made. The message was clear; they hate public reviews.

Boydy
23-10-2023, 01:49 PM
Aren't restaurants required by law these days to have a list of allergens in each dish?

And a lot already do display those on their menu and label GF dishes.

If they're already doing that what are they going to gain from paying you to be on your website? And if they're not already doing that then surely they're probably not arsed?

Spikey M
23-10-2023, 02:00 PM
Aren't restaurants required by law these days to have a list of allergens in each dish?

And a lot already do display those on their menu and label GF dishes.

If they're already doing that what are they going to gain from paying you to be on your website? And if they're not already doing that then surely they're probably not arsed?

I guess it's kind of like CheckATrade.com. it's there to make sure they are trust worthy. I think there's potentially some demand for that. It's just not from the restaurants. The whole thing is backwards.

Magic
23-10-2023, 02:03 PM
Aren't restaurants required by law these days to have a list of allergens in each dish?

And a lot already do display those on their menu and label GF dishes.

If they're already doing that what are they going to gain from paying you to be on your website? And if they're not already doing that then surely they're probably not arsed?

Yes. We can only eat at a small number of venues. Make of that what you will, but that's the problem. Same with vegetarians. Just because you've virtue signalled a salad on the menu doesn't mean they will come. Same thing.

And again you're spot on with that. They aren't arsed. The purpose of this is to show them that they should be arsed because of the financial implications of not being arsed.

Magic
23-10-2023, 02:04 PM
I guess it's kind of like CheckATrade.com. it's there to make sure they are trust worthy. I think there's potentially some demand for that. It's just not from the restaurants. The whole thing is backwards.

No because nobody else apart from the venue can see the feedback. There are other sites (that are pointless but well intentioned) that serve that purpose. Again, nobody likes them. Public reviews or recommendations = toxic.

Spikey M
23-10-2023, 02:10 PM
No because nobody else apart from the venue can see the feedback. There are other sites (that are pointless but well intentioned) that serve that purpose. Again, nobody likes them. Public reviews or recommendations = toxic.

Ok, but how does this:


"Having a son with a severe peanut allergy means I always study the menu very well and check the restaurants allergy policy in advance. We booked a family meal at a popular restaurant and advised the waiter (who was also the manager) of my sons allergy. The manager immediately said no we can't serve you as we can't guarantee a safe environment for your son. Not one single dish on the menu contained peanuts, so they should have been able to accommodate us. The manager was adamant he couldn't serve so us so we had to leave the restaurant feeling really uncatered for and disappointed."

Being sent direct to the restaurant as feedback, differ from it being posted on one of those review sites in any meaningful way? They "hate it" on Trip Advisor, but take it on board when it's said in private? Why?

I really don't get it Maggers.

Magic
23-10-2023, 02:14 PM
Ok, but how does this:



Being sent direct to the restaurant as feedback, differ from it being posted on one of those review sites in any meaningful way? They "hate it" on Trip Advisor, but take it on board when it's said in private? Why?

I really don't get it Maggers.

It's not in spite, it's anonymous. We don't leave reviews on places we couldn't go, fuck that. Also don't leave reviews full stop tbh and a lot of people are like that. Plus bots etc. Like I said from the people I spoke to in the industry, they really don't like TripAdvisor and co.

Now if that establishment gets loads of private feedbacks like this, it just might do something about it. The incentive is there for the affected people. No point moaning on your echo chamber. Tell the people that can do something about it.

Appreciate it's hard to get your head around unless your life is actually like this. It's why the places we can go to are always *always* directly affected by Coeliac or whatever. Because they have specific understanding and knowledge of it. And they'll take our money gladly. And we'll continue to spend there and avoid the majority. It's a USP.

To clarify, this site isn't for everyone and every venue.

randomlegend
23-10-2023, 02:24 PM
The more you explain it the less I understand it.

Magic
23-10-2023, 02:27 PM
The more you explain it the less I understand it.

I get that. I really need to get it built it as it's hard to explain. Really frustrating and so difficult to do a landing page.

Spikey M
23-10-2023, 02:27 PM
Appreciate it's hard to get your head around unless your life is actually like this.

I think it's the other way around again. You think it's a big problem because it's a big problem for you. It just isn't for most people and for that reason restaurants don't bother themselves with it. If you want them to, then you're going to need an incentive and I don't think this is going to be anywhere near a strong enough one. Struggling restaurants don't survive by going after the coeliac £.

Boydy
23-10-2023, 02:30 PM
I get that. I really need to get it built it as it's hard to explain. Really frustrating and so difficult to do a landing page.

If you can't explain it, no one is going to be able to build it for you.

Magic
23-10-2023, 02:32 PM
I think it's the other way around again. You think it's a bit problem because it's a big problem for you. It just isn't for most people and for that reason restaurants don't bother themselves with it. If you want to, you're going to need an incentive and I don't think this is going to be anywhere near a strong enough one. Struggling restaurants don't survive by going after the coeliac £.

It's a big problem for people who are excluded from the hospitality industry, whether it's for reasons you understand or not, everyone understands revenue.

Our dining decision tree is prioritised by safety. We'd eat at the shitest restaurant in the world as long as it was safe. Struggling restaurants (and hospitality is struggling) won't attract new revenue by doing the same things they've always done. It's outside the box time.

Magic
23-10-2023, 02:33 PM
If you can't explain it, no one is going to be able to build it for you.

It's like trying to explain the use of a wheelchair to people with legs. If you aren't affected by it, it won't make much sense.

EDIT: To clarify, I've spoken to a fair few people who are affected by it and they've said 100% they would use it to try and be heard.

Boydy
23-10-2023, 02:41 PM
I actually know two coeliacs very well so I do understand the issue.

But that's besides the point. If you can't explain what your website/app/platform is meant to do, how are you going to tell anyone what to build for it?

Magic
23-10-2023, 02:43 PM
I actually know two coeliacs very well so I do understand the issue.

But that's besides the point. If you can't explain what your website/app/platform is meant to do, how are you going to tell anyone what to build for it?

Sorry that was an incorrect assumption.

Does the landing page not explain?

randomlegend
23-10-2023, 02:45 PM
I don't think anyone doubts people would submit feedback, we just doubt restaurants are going to have any interest in trying to cater for severe peanut allergy and severe seafood allergy and severe dairy allergy and coeliac and autism and and and and and.

Making one set of changes to cater for one relatively large group (people who want gluten free); absolutely that might be cost effective and worth going after.

Making a thousand sets of changes to cater for a thousand individuals with various issues; never going to be cost-effective in a million years.

To look at one of the examples on your site, nobody is going to want to say they can definitely cater for the peanut anaphylaxis kid. It's *so* easy for something to get contaminated and suddenly you're the restaurant who promised they were safe for peanut allergies and then killed someone.

Then you say that's not what you're trying to do and I don't understand any more.

Boydy
23-10-2023, 02:50 PM
Sorry that was an incorrect assumption.

Does the landing page not explain?

From what you've said in here it seems like people can send a message to a restaurant anonymously and privately so the restaurant sees it (and nobody else) and then the restaurant can respond to that person?

What difference is there between that and emailing the restaurant? What draws in users if they can't see other people's feedback for restaurants?

Spikey M
23-10-2023, 02:51 PM
At this point it sounds like he's describing Resolver.co.uk.

Magic
23-10-2023, 02:52 PM
I don't think anyone doubts people would submit feedback, we just doubt restaurants are going to have any interest in trying to cater for severe peanut allergy and severe seafood allergy and severe dairy allergy and coeliac and autism and and and and and.

Making one set of changes to cater for one relatively large group (people who want gluten free); absolutely that might be cost effective and worth going after.

Making a thousand sets of changes to cater for a thousand individuals with various issues; never going to be cost-effective in a million years.

To look at one of the examples on your site, nobody is going to want to say they can definitely cater for the peanut anaphylaxis kid. It's *so* easy for something to get contaminated and suddenly you're the restaurant who promised they were safe for peanut allergies and then killed someone.

Then you say that's not what you're trying to do and I don't understand any more.

The no. of feedbacks dictates whether it's worth investment or not. The app captures when, how many covers, and why. It then pulls in to a report dashboard to visually display how much money the restaurant has lost because they didn't cater for XYZ. It's up to them to decide whether it's worth an investment or not. If they do make a change, they notify all app users with the relevant keywords tagged (a pre-requisite for signing up) within 50 miles, and those who have left feedback.

If all it took was moving your cakes to a different shelf to prevent cross-contamination, meant that you'd get £500 worth of extra business each month, you'd surely make the change?

However at the moment it's all conjecture. I believe strongly, hence why I'm building this, that there's a huge incentive for both excluded diners and hospitality to link up and help each other. And I bet the reasons people won't eat somewhere will be wild.

Magic
23-10-2023, 02:55 PM
From what you've said in here it seems like people can send a message to a restaurant anonymously and privately so the restaurant sees it (and nobody else) and then the restaurant can respond to that person?

What difference is there between that and emailing the restaurant? What draws in users if they can't see other people's feedback for restaurants?

No, they can't respond directly. They can only 'announce' changes they've made and they have no idea who that will be going to, only the number of users it will reach.

What draws them in is the more they leave feedback the more likely positive change will be made. For example, I'd tell my local kebab shop at least twice a month that I wanted to eat there but didn't because they don't do GF. That's £60 they lose every month.

You can tell the same place multiple times why you didn't go, like if your fav restaurant is no longer accessible because of a recent Coeliac diagnoses and you still wanted to go every Friday but couldn't. Tell them. Each time.

Magic
23-10-2023, 02:56 PM
At this point it sounds like he's describing Resolver.co.uk.

LOL nothing like that.

Magic
23-10-2023, 02:57 PM
I actually know two coeliacs very well so I do understand the issue.

But that's besides the point. If you can't explain what your website/app/platform is meant to do, how are you going to tell anyone what to build for it?

It would be good to get their feedback BTW. :alan:

Shindig
23-10-2023, 05:20 PM
The gluten/lactose/peanut intolerance crew already tend to do the legwork without a site. Usually by ringing the place up in advance.

Magic
23-10-2023, 05:29 PM
The gluten/lactose/peanut intolerance crew already tend to do the legwork without a site. Usually by ringing the place up in advance.

Yes and that's still the best course of action. However this site is to let venues know they missed the mark and lost revenue and if they want it back they need to change.

Sir Andy Mahowry
23-10-2023, 05:32 PM
Surely they know they're losing revenue already by not catering for X?

They just don't care because they don't think the margins are there for them to cater for said group.

Magic
23-10-2023, 05:34 PM
Surely they know they're losing revenue already by not catering for X?

They just don't care because they don't think the margins are there for them to cater for said group.

Exactly on both counts.

I believe otherwise and it's the platforms (and us weirdos) job to prove otherwise.

Lofty
23-10-2023, 06:28 PM
Is this essentially 'use the survey code on your receipt for a free big mac' with extra steps and no big mac?

Magic
23-10-2023, 06:30 PM
Is this essentially 'use the survey code on your receipt for a free big mac' with extra steps and no big mac?

There will be vouchers for top contributors.

Lewis
23-10-2023, 06:59 PM
My cousin self-diagnosed herself as coeliac, and then un-diagnosed herself when my mother started calling her 'Gluten Glynis'. More of that society.

Yevrah
23-10-2023, 07:25 PM
Magic, if you can spare the time and the cash requirements are low then you've probably little to lose by going for it. That said, I don't really understand what it is, so...

What does/will your website do?
Why would I use it as an individual?
Why would I use it as a business?
How do you make money from it?

Magic
23-10-2023, 07:34 PM
Magic, if you can spare the time and the cash requirements are low then you've probably little to lose by going for it. That said, I don't really understand what it is, so...

What does/will your website do?
Why would I use it as an individual?
Why would I use it as a business?
How do you make money from it?

The landing page should cover at the very least 1 & 2. If you've read the landing page already please let me know.

Yevrah
23-10-2023, 07:40 PM
Read the landing page (people won't though, so I wouldn't be relying on that to promote it). I think you have the germ of an interesting idea (very well timed given the neuroses we're voluntary swimming in as a society these days), I just can't tell from that how it actually works, specifically speaking and therefore whether I think it'll work or not, for what that's worth.

Magic
23-10-2023, 07:45 PM
Read the landing page (people won't though, so I wouldn't be relying on that to promote it). I think you have the germ of an interesting idea (very well timed given the neuroses we're voluntary swimming in as a society these days), I just can't tell from that how it actually works, specifically speaking and therefore whether I think it'll work or not, for what that's worth.

I'm keeping the detail close to my chest to prevent stealage as I'm aware there's people out there who could do this badly and that would still be more than I can do at present.

Yevrah
23-10-2023, 07:50 PM
I'm keeping the detail close to my chest to prevent stealage as I'm aware there's people out there who could do this badly and that would still be more than I can do at present.

There are people out there who could do it very well as well. Get rid of the website until you're ready and I would say delete this thread too, but as the least read part of the internet you'll probably be alright with that.

If I've understood what you're doing with it, or what I'd do with the base idea then I think you could have something, if something like this doesn't already exist.

Magic
23-10-2023, 07:57 PM
There are people out there who could do it very well as well. Get rid of the website until you're ready and I would say delete this thread too, but as the least read part of the internet you'll probably be alright with that.

If I've understood what you're doing with it, or what I'd do with the base idea then I think you could have something, if something like this doesn't already exist.

I've been told by two prominent founders to spread the word and get sign ups for my landing page. That will really help me get investment, according to them.

SvN
23-10-2023, 08:20 PM
Do not follow any advice from Yev.

Jimmy Floyd
23-10-2023, 08:35 PM
TTH Dragons Den would work. SvN as the grumbly fuck, Yev as literally Peter Jones, and we'll have to find a role for Taz I suppose.

Spikey M
23-10-2023, 08:50 PM
I'm out.

Yevrah
23-10-2023, 10:15 PM
Do not follow any advice from Yev.

It's sweet that despite not liking me, I'm somehow always in your thoughts.

Pepe
23-10-2023, 11:25 PM
My cousin self-diagnosed herself as coeliac, and then un-diagnosed herself when my mother started calling her 'Gluten Glynis'. More of that society.

:lol:

SvN
24-10-2023, 08:12 AM
It's sweet that despite not liking me, I'm somehow always in your thoughts.

I don't really know what this means. But you've offered some terrible advice in this thread, basically telling him to "hide" his idea until it's ready to launch because someone might steal it. Given the investment Magic will need to make this anywhere near a reality, it's probably the worst thing he could do.

Magic - my advice is if you want this to be taken seriously, invest a small amount in proper branding and design. You can use something like Squarespace to knock together a reasonable looking page without any technical skills, so you don't need to be spending thousands with a designer.

You also need to work on your value proposition and make it so clear that people will understand what you're trying to achieve by scanning your home page for 10 seconds.

Magic
24-10-2023, 08:50 AM
I realised that couldn't be done as it's not 'online movies' or 'pizza delivery' so I went with the mission strapline instead, followed by the story.

Did you have a quick scan?

Yevrah
24-10-2023, 09:52 AM
I don't really know what this means. But you've offered some terrible advice in this thread, basically telling him to "hide" his idea until it's ready to launch because someone might steal it. Given the investment Magic will need to make this anywhere near a reality, it's probably the worst thing he could do.

My comment was in direct response to Magic saying he was worried people would steal the idea, if you're worried don't give them the information in the first place. Except he hasn't really done that anyway as it's hard to tell from the landing page exactly what the idea is, which won't generate the interest and sign ups to prove the concept and get investment, but there is enough there for someone to take the germ of the idea and come up with their own way to do it. Basically the worst of both Worlds.

Yevrah
24-10-2023, 09:59 AM
Which is academic anyway, as you need to stop now Magic.


Magic, if you can spare the time and the cash requirements are low then you've probably little to lose by going for it.



Do not follow any advice from Yev.

Magic
24-10-2023, 10:06 AM
Ok thanks for the roasting. Any pointers now would be really appreciated, but like specific ones not generic 'shit' ones.

Yevrah
24-10-2023, 10:21 AM
Ok thanks for the roasting. Any pointers now would be really appreciated, but like specific ones not generic 'shit' ones.

I think you'll struggle to get anything more than generic pointer without going into more detail. If you can answer those four questions I put upthread, in detail, then I'll be able to offer more but as it is, all we've got is landing page which isn't snappy enough to grab people's attention (and it's a webpage - are people even using those anymore? I do, but I'm old and not remotely in the target market).

Or to put it another way, what areas do you want specific pointers on?

Luke Emia
24-10-2023, 10:26 AM
Niche it down. The biggest thing I have found since starting a business is to niche initially. Once you are doing well you can branch out starting with say celiac’s and if it works branch out. That way you can concentrate on one thing initially as then you can focus the spending you have.

Magic
24-10-2023, 10:39 AM
I think you'll struggle to get anything more than generic pointer without going into more detail. If you can answer those four questions I put upthread, in detail, then I'll be able to offer more but as it is, all we've got is landing page which isn't snappy enough to grab people's attention (and it's a webpage - are people even using those anymore? I do, but I'm old and not remotely in the target market).

Or to put it another way, what areas do you want specific pointers on?

I'm struggling here because there are two elements; the user part and the B2B part. Maybe I need to focus this down to the user part to get the data in there in the first place.

Magic
24-10-2023, 11:06 AM
There, I've totally changed it to suit the consumer. Maybe it'll make more sense now.

I think the B2B side will be completely different.

SvN
24-10-2023, 11:13 AM
Niche it down. The biggest thing I have found since starting a business is to niche initially. Once you are doing well you can branch out starting with say celiac’s and if it works branch out. That way you can concentrate on one thing initially as then you can focus the spending you have.

Yep. Start small and prove the concept, show that the demand exists. Then rinse and repeat and expand to other areas.

SvN
24-10-2023, 11:17 AM
I realised that couldn't be done as it's not 'online movies' or 'pizza delivery' so I went with the mission strapline instead, followed by the story.

Did you have a quick scan?

Of course it can be done. There are businesses out there much more complex than this that manage it. You just need to formulate the benefit to users in a very simple way. But you're not a copywriter, so you'll probably struggle.

I did have a quick scan, and without this thread for context, I would've struggled to understand what you're trying to achieve.

Magic
24-10-2023, 11:22 AM
Of course it can be done. There are businesses out there much more complex than this that manage it. You just need to formulate the benefit to users in a very simple way. But you're not a copywriter, so you'll probably struggle.

I did have a quick scan, and without this thread for context, I would've struggled to understand what you're trying to achieve.

After the changes I've just made?

The founder I spoke to yesterday said it's an extremely unusual way of doing things i.e having to market to consumers first, getting them to use it and only then having something to sell.

Magic
24-10-2023, 11:23 AM
Yep. Start small and prove the concept, show that the demand exists. Then rinse and repeat and expand to other areas.

I've ruminated over this too, however the more information I get in to it the more valuable it becomes so I needed it to be expansive. It's still generally niche.

SvN
24-10-2023, 11:36 AM
After the changes I've just made?

The founder I spoke to yesterday said it's an extremely unusual way of doing things i.e having to market to consumers first, getting them to use it and only then having something to sell.

You don't have to neglect the B2B side of things - they go hand in hand. Look at Trustpilot as an example:

https://i.imgur.com/SYC8z2f.png

It's a 9 words and a call to action that summarises what they do. Their messaging is entirely focused towards the end user - how they can find trustworthy businesses, how they can share their own experiences. But their entire business model is getting businesses to pay to use the platform.

Your VP is obviously more complicated than that. But at the moment you've got 30 words and it tells me what I can do (submit anonymous feedback), but not why, other than promising a vague concept of a "tastier future". You need to drill down to the core of why I should care as a user.

Jimmy Floyd
24-10-2023, 11:37 AM
Narrowing the niche will also significantly help you in framing it, as you'll be able to appeal directly to a specific base who will be much more likely know what you're talking about.

'Our simple app helps coeliacs find restaurants you can trust'. Far less easy to do if there are 500 variations on coeliacs.

Boydy
24-10-2023, 11:37 AM
Are all restaurants going to be on there or just ones that sign up?

Magic
24-10-2023, 11:40 AM
Are all restaurants going to be on there or just ones that sign up?

All of them, with their unique Google ID. It'll show you whether they've signed up or not, but that doesn't stop you leaving feedback.

Jimmy Floyd
24-10-2023, 11:41 AM
I would also think about targeting which businesses you are after, because Raj's Delights curry house isn't going to give a shit (at least not until you are flying and everyone does it), whereas hipster places in city centres will be much more likely to build you a starting base.

EDIT: fair enough, I'm not across google ID.

Luke Emia
24-10-2023, 11:47 AM
I've ruminated over this too, however the more information I get in to it the more valuable it becomes so I needed it to be expansive. It's still generally niche.

But you run the risk of overdoing it by trying to do too many things at once. When I started doing investments and pensions I didn’t care who I got through the door but then I realised if I niche it down I can get more business initially as my ad spend etcetera goes much further. So you niche it down to pensions for dentists, solicitors and vets. The big boys don’t go after them they spend their ad money on the main searches so it gives you more opportunities in the short term. Then once it’s worked in one area and you have word of mouth within that industry/sector you move onto the next layer and build from there.

Magic
24-10-2023, 12:12 PM
Narrowing the niche will also significantly help you in framing it, as you'll be able to appeal directly to a specific base who will be much more likely know what you're talking about.

'Our simple app helps coeliacs find restaurants you can trust'. Far less easy to do if there are 500 variations on coeliacs.

That's not what my platform does though.

Magic
24-10-2023, 12:25 PM
You don't have to neglect the B2B side of things - they go hand in hand. Look at Trustpilot as an example:

https://i.imgur.com/SYC8z2f.png

It's a 9 words and a call to action that summarises what they do. Their messaging is entirely focused towards the end user - how they can find trustworthy businesses, how they can share their own experiences. But their entire business model is getting businesses to pay to use the platform.

Your VP is obviously more complicated than that. But at the moment you've got 30 words and it tells me what I can do (submit anonymous feedback), but not why, other than promising a vague concept of a "tastier future". You need to drill down to the core of why I should care as a user.

Yeah I understand. It's a toughie but I gave it another bash:

Leave feedback. Get change.


Our app links those with special requirements and hospitality venues together. United voices for a safer, more enjoyable experience.

Think that's me done for now as my head has turned to mince, but I do get your point.

Magic
24-10-2023, 12:26 PM
But you run the risk of overdoing it by trying to do too many things at once. When I started doing investments and pensions I didn’t care who I got through the door but then I realised if I niche it down I can get more business initially as my ad spend etcetera goes much further. So you niche it down to pensions for dentists, solicitors and vets. The big boys don’t go after them they spend their ad money on the main searches so it gives you more opportunities in the short term. Then once it’s worked in one area and you have word of mouth within that industry/sector you move onto the next layer and build from there.

I really do care who I get through the door, though. It isn't for every man and his dog.

Boydy
24-10-2023, 12:35 PM
All of them, with their unique Google ID. It'll show you whether they've signed up or not, but that doesn't stop you leaving feedback.
And if they haven't signed up does that feedback just sit there doing nothing? Or are you forwarding it to them even if they haven't signed up?

Magic
24-10-2023, 12:46 PM
And if they haven't signed up does that feedback just sit there doing nothing? Or are you forwarding it to them even if they haven't signed up?

My sales team will reach out to let them know there is active feedback. Could develop a 'checker' where a company could go on to the platform and put their name in, sort of like an MOT check expired or not.

Yevrah
24-10-2023, 12:51 PM
Wouldn't a business just be able to join as an individual to see the feedback on their business?

Magic
24-10-2023, 12:57 PM
Wouldn't a business just be able to join as an individual to see the feedback on their business?

Not unless they pay the subscription.

Boydy
24-10-2023, 01:17 PM
Wouldn't a business just be able to join as an individual to see the feedback on their business?
Feedback is private so users can't see other users' feedback, as far as I understand it.

Jimmy Floyd
24-10-2023, 01:20 PM
That's not what my platform does though.

What does your platform do?

Magic
24-10-2023, 01:37 PM
What does your platform do?

Dining for Every Body and Mind - Private. Anonymous.


Leave feedback. Get change.


Help make hospitality safer, more enjoyable and more accessible for all.

Yevrah
24-10-2023, 01:38 PM
Feedback is private so users can't see other users' feedback, as far as I understand it.

How as an individual do I know I'm going to somewhere that serves a good coeliac friendly burger in an anxiety friendly environment then?

Boydy
24-10-2023, 01:45 PM
How as an individual do I know I'm going to somewhere that serves a good coeliac friendly burger in an anxiety friendly environment then?

You don't, as far as I can tell.

It's all about telling the restaurants about business they're losing out on. But the restaurants will only see that feedback if they sign up. I think.

Magic
24-10-2023, 01:46 PM
You don't, as far as I can tell.

It's all about telling the restaurants about business they're losing out on. But the restaurants will only see that feedback if they sign up. I think.

Yes this is correct.

Manc
24-10-2023, 01:52 PM
I may possibly be living in a middle class bubble, but I can't remember the last time I wasn't asked if I had any allergies/dietary requirements when eating out.

Spikey M
24-10-2023, 02:02 PM
Yeah, but you obviously say no. If you say yes they hit you with a chair and you wake up outside by the bins.

Baz
24-10-2023, 02:05 PM
Probably easier to dump your girlfriend and find a normal one, rather than curate a personalised list of places she will and won’t go.

Magic
24-10-2023, 02:06 PM
I may possibly be living in a middle class bubble, but I can't remember the last time I wasn't asked if I had any allergies/dietary requirements when eating out.

Most of it is virtue signalling and won't bring them revenue because of that.

Yevrah
24-10-2023, 02:10 PM
You don't, as far as I can tell.

It's all about telling the restaurants about business they're losing out on. But the restaurants will only see that feedback if they sign up. I think.

But then you’re back to what’s in it for the customer and if there’s no sharing of experiences or visibility over the weight/number/type of suggestions then I think buy in will be a struggle.

Things that really work on the internet get traction because of herd mentality, people visibly see what other people are doing and they follow it.

Magic
24-10-2023, 02:12 PM
But then you’re back to what’s in it for the customer and if there’s no sharing of experiences or visibility over the weight/number/type of suggestions then I think buy in will be a struggle.

Things that really work on the internet get traction because of herd mentality, people visibly see what other people are doing and they follow it.

They get vouchers for top contribution. I want it to be private and anonymous because then you can get as freaky as you like and also it prevents Karens and malicious intent.

niko_cee
24-10-2023, 02:18 PM
Yeah, but you obviously say no. If you say yes they hit you with a chair and you wake up outside by the bins.

This.

I have a non-super-death peanut allergy child and like fuck does that ever get mentioned at the cursory questioning.

I can sort of sympathise with Magic as so little effort/complete tokenism is put into this whole area, but I'm not really sure I understand the business case.


Probably easier to dump your girlfriend and find a normal one, rather than curate a personalised list of places she will and won’t go.

:D

Magic
24-10-2023, 02:21 PM
The case is demonstrate how much money you lose by not catering for the mongo army. We will rise up.

Raoul Duke
24-10-2023, 03:15 PM
This feels more like you should start a petition to an MP rather than a business model.

Magic
24-10-2023, 03:49 PM
Your webpage title is homepage.

Actually, who made this? Please sort yourself a stylesheet out.

I managed to fix this. :cool:

Lofty
24-10-2023, 04:16 PM
The case is demonstrate how much money you lose by not catering for the mongo army. We will rise up.

The problem is if you build it, will the mongos come?

For example Victoria's Secret bowing to pressure and moving away from fetishised lingerie purely for men's enjoyment into more inclusive stuff for the munters and chubsters - but the munters and chubsters were never actually going to buy their product they just like moaning, so profits are in the toilet.

Magic
24-10-2023, 04:23 PM
The problem is if you build it, will the mongos come?

For example Victoria's Secret bowing to pressure and moving away from fetishised lingerie purely for men's enjoyment into more inclusive stuff for the munters and chubsters - but the munters and chubsters were never actually going to buy their product they just like moaning, so profits are in the toilet.

The ones I've spoken to so far (and even normies) have said they would 100% use it. That's what my landing page is for, to test the waters. Now the interesting bit is yes loads of mongos and normies might use it, but that doesn't mean hospitality will pay for it.

The feedback I got there is 'how will it make me money' and that's when I incorporated the booking side in to it. This bit is super clever and I'm not giving it away but yes, the restaurants will make direct revenue from this.

Yevrah
24-10-2023, 04:25 PM
Did Victoria's Secret actually do that? Incredible.

I find the mass delusion when it comes to how profitable these things will be that the big name companies seem to be going through at the moment fascinating.

Alex
24-10-2023, 07:08 PM
The feedback examples you already have (and I'm honestly not being a dick here, I'm genuinely wondering), with regards this one:


"We went out for a family meal for Father's Day but the venue was very full with no soft furnishings to absorb any of the sound which made it too overwhelmingly loud for my daughter, who has ASD. The voices plus the footsteps on the hardwood floor, plus the scraping of wooden chairs on the wooden floor, plus the clinking of cutlery and the clattering of plates, it was all too much. We had to retreat outside and then my daughter was too afraid to go back in. Such a shame because the food and service was lovely, but you can't hear yourself think!"

What is the end game improvement there if that feedback goes to the restaurant?

The place was busy on Fathers Day. It's going to be, that's what they want. If the voices of others and chairs scraping on the floor and cutlery clinking together are triggers then yes that is shit and I sympathise but let's be honest you're just not eating out anywhere ever, surely?

I think other people have said maybe specialise more and that doesn't sound like a bad idea. You focus on, for example, coeliacs or nut allergies or whatever and those are more fixable situations I imagine.

Magic
24-10-2023, 07:33 PM
The feedback examples you already have (and I'm honestly not being a dick here, I'm genuinely wondering), with regards this one:



What is the end game improvement there if that feedback goes to the restaurant?

The place was busy on Fathers Day. It's going to be, that's what they want. If the voices of others and chairs scraping on the floor and cutlery clinking together are triggers then yes that is shit and I sympathise but let's be honest you're just not eating out anywhere ever, surely?

I think other people have said maybe specialise more and that doesn't sound like a bad idea. You focus on, for example, coeliacs or nut allergies or whatever and those are more fixable situations I imagine.

That particular family of five are never going back there. If they just had rubber covers for the chairs it would massively improve the noise issue.

Oh well, that's just £150 a month that's been lost.

Sir Andy Mahowry
24-10-2023, 07:51 PM
Plus rubber cutlery plus telling other people not to talk.

Lofty
24-10-2023, 07:54 PM
What if they make the changes and other people review it as shite because of the changes?

Magic
24-10-2023, 07:57 PM
What if they make the changes and other people review it as shite because of the changes?

They won't unless they get it catastrophically wrong.

Phase 2 is to put in recommendations and connections with the right people to help improve the right way.

Magic
24-10-2023, 07:57 PM
Plus rubber cutlery plus telling other people not to talk.

Well maybe. A quiet hour might be a good idea, like supermarkets. If it fills the place on a cold wet evening in Stoke who care.

Sir Andy Mahowry
24-10-2023, 08:11 PM
Well maybe. A quiet hour might be a good idea, like supermarkets. If it fills the place on a cold wet evening in Stoke who care.

Whilst a restaurant might not have a designated quiet hour, Google does a good job of "tracking" how busy they are on average at certain hours. Plus you could just go for early/late lunches or early dinners.

Going on a Father's Day (as that review stated) isn't the brightest idea if you have a kid who is so stressed out from noises/people. A restaurant isn't going to do anything to try and help someone with difficulties on a day that they're going to be rammed no matter what.

Magic
24-10-2023, 08:16 PM
Whilst a restaurant might not have a designated quiet hour, Google does a good job of "tracking" how busy they are on average at certain hours. Plus you could just go for early/late lunches or early dinners.

Going on a Father's Day (as that review stated) isn't the brightest idea if you have a kid who is so stressed out from noises/people. A restaurant isn't going to do anything to try and help someone with difficulties on a day that they're going to be rammed no matter what.

I know that, I am not stupid. Extremely popular and niche restaurants this probably isn't for. Which is fine. It's meant to help struggling hospitality venues by giving them USPs, USPs that have been created by potential customer base.

Pepe
24-10-2023, 08:17 PM
That particular family of five are never going back there. If they just had rubber covers for the chairs it would massively improve the noise issue.

Oh well, that's just £150 a month that's been lost.

:harold:

Pepe
24-10-2023, 08:19 PM
The ones I've spoken to so far (and even normies) have said they would 100% use it.

People say all kinds of shit. Ask them what things they actually use, then you might get some sort idea of what their behavior might really be.

Magic
24-10-2023, 08:22 PM
People say all kinds of shit. Ask them what things they actually use, then you might get some sort idea of what their behavior might really be.

Moaning on echo chambers. As attractive as that sounds, it's not as attractive as actually making a difference.

Oh wait...

Alex
24-10-2023, 08:26 PM
That particular family of five are never going back there. If they just had rubber covers for the chairs it would massively improve the noise issue.

Oh well, that's just £150 a month that's been lost.

Interesting. As I say, I wasn't meaning to come across as sarcastic. it was a genuine query.

In that case I would definitely tailor the feedback form a little bit. By all means have a free-for-all text box on there. But I would include a specific "what one thing could we realistically change that would encourage you to come" section too.

Because, personally, if I owned the place and just got that whole block of text as feedback I would think "it sounds like she effectively wants me to build a sound proof room, I can't do that" and just discard it completely. Whereas if there was a section that told me quite succinctly "if you put rubber covers on the chairs we would be much more likely to come" I would probably look into sorting that out right away.

You want to make it as constructive and aimed towards quick wins as possible, and stay away from long rants (not having a go at that lady) as they don't really add anything. You're effectively just paying to look at the bad reviews people leave you on Tripadvisor or whatever in that case.

I mean that might already be the setup behind the scenes for the feedback form, I don't know. But that is my take on it.

Magic
24-10-2023, 08:32 PM
Interesting. As I say, I wasn't meaning to come across as sarcastic. it was a genuine query.

In that case I would definitely tailor the feedback form a little bit. By all means have a free-for-all text box on there. But I would include a specific "what one thing could we realistically change that would encourage you to come" section too.

Because, personally, if I owned the place and just got that whole block of text as feedback I would think "it sounds like she effectively wants me to build a sound proof room, I can't do that" and just discard it completely. Whereas if there was a section that told me quite succinctly "if you put rubber covers on the chairs we would be much more likely to come" I would probably look into sorting that out right away.

You want to make it as constructive and aimed towards quick wins as possible, and stay away from long rants (not having a go at that lady) as they don't really add anything. You're effectively just paying to look at the bad reviews people leave you on Tripadvisor or whatever in that case.

I mean that might already be the setup behind the scenes for the feedback form, I don't know. But that is my take on it.

You're spot on. I do have a general comments box but there are a lot of categories/options before that because I want to build it around defined keywords, that's how you can filter costs, losses, gains, announcements etc.

Alex
24-10-2023, 08:55 PM
You're spot on. I do have a general comments box but there are a lot of categories/options before that because I want to build it around defined keywords, that's how you can filter costs, losses, gains, announcements etc.

That sounds like it will do the trick.

Because, let's be honest, getting the quick change works for that family in that they get to go out to eat. But big picture it works for you and helps perpetuate the growth of the whole thing.

Because I know it sounds cynical as fuck but we live in the social media age so the restaurant probably puts it on Facebook et al to give itself a pat on the back. Why would you not. "We've made this change to cater to our customers with more specialised needs". Everyone goes "aw, thats nice" and likes it and it becomes a selling point of the place even for the people who aren't affected by the problem itself and increases the visibility of it to everyone.

They stick "thanks to Feeding Forward for the feedback" on there too, other places see it, sign up, everyones a winner.

Even better, you get a story like that picked up by local media (they love this kind of thing, again it sounds cynical but they seem to love trawling social media for an easy "good news" story and inclusivity is a very in thing at the moment) and it gets any sort of traction online name checking your company and it's very good for signups I would imagine.

phonics
24-10-2023, 09:23 PM
Magic we've had our differences and while I should be loathe to help you I respect the fact that you're trying something so I'll give my feedback/overall thoughts on the idea and hope that you won't take any negativity as personal.

I haven't read every post so maybe I'm wrong/this has been explained and feel free to point out if I've misunderstood.

I feel this whole thing is concentrating on the micro not the macro. Rather than a user signing up to your service and relying on individuals to create your ecosystem you should be approaching the businesses to sign up to input how they accomodate this or that allergen which creates a database of information that aggregators can pull from without the individual who's failing body can't process gluten every having to see your site. Let alone create an account etc.

The current vision relies on too many steps from the user to ever scale. If you can provide the API data to a JustEat, TripAdvisor etc that they can build it into their filtering system that's where you make the money. Then if you want to do this feedback stuff, on the user side allow people to rate whether the info the business provides is true provide feedback etc.

Overall I just don't see how it scales or is useful to even the people that want it unless you have a couple hundred thousand people go out of their way to use it and I don't see how you get to that user number on this current path.

Spikey M
24-10-2023, 09:32 PM
Magic pivoting from laughing at gore and animal abuse to... this, is truly tragic to behold.

Magic
24-10-2023, 09:43 PM
Magic we've had our differences and while I should be loathe to help you I respect the fact that you're trying something so I'll give my feedback/overall thoughts on the idea and hope that you won't take any negativity as personal.

I haven't read every post so maybe I'm wrong/this has been explained and feel free to point out if I've misunderstood.

I feel this whole thing is concentrating on the micro not the macro. Rather than a user signing up to your service and relying on individuals to create your ecosystem you should be approaching the businesses to sign up to input how they accomodate this or that allergen which creates a database of information that aggregators can pull from without the individual who's failing body can't process gluten every having to see your site. Let alone create an account etc.

The current vision relies on too many steps from the user to ever scale. If you can provide the API data to a JustEat, TripAdvisor etc that they can build it into their filtering system that's where you make the money. Then if you want to do this feedback stuff, on the user side allow people to rate whether the info the business provides is true provide feedback etc.

Overall I just don't see how it scales or is useful to even the people that want it unless you have a couple hundred thousand people go out of their way to use it and I don't see how you get to that user number on this current path.

Can you be more specific on paragraph 3 & 4 please, that is if you can stomach elaborating for me.

Magic
24-10-2023, 09:43 PM
Magic pivoting from laughing at gore and animal abuse to... this, is truly tragic to behold.

I'm misunderstood.

phonics
24-10-2023, 09:57 PM
Can you be more specific on paragraph 3 & 4 please, that is if you can stomach elaborating for me.

The core rule of the internet is the 90/9/1 rule. 90% of internet users are passive. Any time you ask anyone to do anything the most likely scenario is they won't. For every extra step a user has to take the drop-off rate increases.

Say you have 100 people with a base interest in this. The moment you ask them to register, you've lost 80 of them. If you make them verify their email before doing anything, you've lost 15 more.

So to get your product to be useful for people you'd need millions of people to see it. The best way to get to the millions is by providing a service to the people who already have the millions of people rather than you convincing millions of people to take a punt.

Magic
25-10-2023, 07:45 AM
The core rule of the internet is the 90/9/1 rule. 90% of internet users are passive. Any time you ask anyone to do anything the most likely scenario is they won't. For every extra step a user has to take the drop-off rate increases.

Say you have 100 people with a base interest in this. The moment you ask them to register, you've lost 80 of them. If you make them verify their email before doing anything, you've lost 15 more.

So to get your product to be useful for people you'd need millions of people to see it. The best way to get to the millions is by providing a service to the people who already have the millions of people rather than you convincing millions of people to take a punt.

Not sure if you've misunderstood. The users want something and that's change. The platform will facilitate that. I'm not asking them to do something for nothing.

Spikey M
25-10-2023, 08:18 AM
This was the most pointless thread of all time Tragic. You've already decided you're right and everyone else is wrong, so just crack on and deliver the lulz.

Yevrah
25-10-2023, 08:28 AM
Not sure if you've misunderstood. The users want something and that's change. The platform will facilitate that. I'm not asking them to do something for nothing.

Yeah, but even if it's ultimately what they'd want you need to engage them and in the instant gratification World we live in anything that takes longer than a single digit number of seconds deters people.

Kikó
25-10-2023, 09:07 AM
Google pitch decks and have a look at how they structure proposals. See if you can actually put it into something that's easy to understand and quantify your market and potential growth. I think it was on one of the early pages that people will keep going back and say "I didn't eat here tonight because you didn't cater for x" but that's a pretty big assumption - maybe I'd do it once but every time I walk past Burger King? Doubtful.

Magic
25-10-2023, 09:17 AM
This was the most pointless thread of all time Tragic. You've already decided you're right and everyone else is wrong, so just crack on and deliver the lulz.

Well that's not true, I've completely changed my landing page and other things, for me this thread has been brilliant so thank you all.

Magic
25-10-2023, 09:24 AM
Google pitch decks and have a look at how they structure proposals. See if you can actually put it into something that's easy to understand and quantify your market and potential growth. I think it was on one of the early pages that people will keep going back and say "I didn't eat here tonight because you didn't cater for x" but that's a pretty big assumption - maybe I'd do it once but every time I walk past Burger King? Doubtful.

The drive is the inadvertent exclusion. At the end of the day, the buck lies with the people who want to make the change. If they can't be arsed, then fair enough, but this is their opportunity to actually make a difference.

They make *far* more effort on their closed groups and forums, yeah the dopamine of a public rant is nice but it's not achieving anything.

Magic
25-10-2023, 09:24 AM
To say as well, it's not aimed at the likes of these careless franchise fucks.

Baz
25-10-2023, 09:25 AM
The website is much better tbf

Kikó
25-10-2023, 09:34 AM
The drive is the inadvertent exclusion. At the end of the day, the buck lies with the people who want to make the change. If they can't be arsed, then fair enough, but this is their opportunity to actually make a difference.

They make *far* more effort on their closed groups and forums, yeah the dopamine of a public rant is nice but it's not achieving anything.

I'd still have a look at pitch decks if you're still looking for money. I've been involved in creating and pitching so there is great value in understanding how to sell your product or service.

Magic
25-10-2023, 09:36 AM
I'd still have a look at pitch decks if you're still looking for money. I've been involved in creating and pitching so there is great value in understanding how to sell your product or service.

Already on it, thanking ya.

Lofty
30-10-2023, 11:40 AM
Out of interest, since it is a similar topic, how easy is it to develop an app yourself?

Offshore Toon
30-10-2023, 11:48 AM
Pretty easy these days with ChatGPT. You'll need other tools, so it's handy to have somebody in the industry to guide you, but it can be done in a fairly straightforward manner for basically zero cost.

Raoul Duke
30-10-2023, 12:11 PM
It's one of those things though where you can knock something together with off-the-shelf parts easy enough but as soon as you want to do something custom then it gets trickier quite quickly. But if it's just an Android app or something then you can probably get some cheap labour to do something (while they install crypto mining backdoors)

SvN
30-10-2023, 12:15 PM
It's very easy to do badly. If you want to develop something that can actually scale, you need to invest in a proper team.

Magic
30-10-2023, 12:26 PM
Out of interest, since it is a similar topic, how easy is it to develop an app yourself?

Not easy at all.

Baz
30-10-2023, 01:24 PM
Isn’t the fee to be a developer and upload apps to Apple’s App Store something daft-expensive?

Spikey M
30-10-2023, 01:48 PM
It's Apple. So yes.

SvN
30-10-2023, 02:36 PM
It's not, it's about £100 per year.

Magic
07-11-2023, 10:43 AM
Hi guys, sorry me again. I've totally changed my landing page on the back of a few more conversations I've had. I've also started (badly) designing my app.

Thoughts and roastings appreciated (www.feedingforward.co.uk) xxx

Baz
07-11-2023, 10:54 AM
What does it cost?
For consumers, the app is entirely free to use.

For restaurants, there will be a monthly subscription fee to access the hospitality portal.

But what does it cost? Either put how much it costs or change the question to ‘is there a cost?’

Also could you get a stock image with a most recent model of phone?

Magic
07-11-2023, 10:59 AM
But what does it cost? Either put how much it costs or change the question to ‘is there a cost?’

Also could you get a stock image with a most recent model of phone?

Done.

I'm super amazed that's the feedback on the photo rather than how shit my app looks. :D

That was the best of a bad bunch, put it that way.

Jimmy Floyd
07-11-2023, 11:03 AM
'Get change' sounds like you'll receive coins for your feedback.

Magic
07-11-2023, 11:15 AM
'Get change' sounds like you'll receive coins for your feedback.

Alternatives? Drive change sounds a bit too blue sky.

SvN
07-11-2023, 11:30 AM
Yes, as long as the venue exists on Google it will appear to leave feedback on.

This is really vague, and doesn't really mean anything. What does "exist on Google" mean? That they have a Google Business Profile? If so, say that.

Jimmy Floyd
07-11-2023, 11:34 AM
Alternatives? Drive change sounds a bit too blue sky.

Achieve change

thommo
07-11-2023, 11:37 AM
The Idea Merchant :face:

Magic
07-11-2023, 11:41 AM
This is really vague, and doesn't really mean anything. What does "exist on Google" mean? That they have a Google Business Profile? If so, say that.

I know, it's the terminology. 'A unique ID' but I didn't know what that actually is. Bootstrapping. :(

Magic
07-11-2023, 11:43 AM
The Idea Merchant :face:

:D

Point taken and amended.

Magic
07-11-2023, 11:43 AM
Achieve change

Achieve change. Atchi atchi.

SvN
07-11-2023, 12:40 PM
I know, it's the terminology. 'A unique ID' but I didn't know what that actually is. Bootstrapping. :(

You really need to figure that out, it's fairly fundamental. As someone who works in the industry, there's no concept of a "Unique ID" on google; but I suspect you are indeed referring to their GBP.

Magic
09-11-2023, 05:06 PM
The core rule of the internet is the 90/9/1 rule. 90% of internet users are passive. Any time you ask anyone to do anything the most likely scenario is they won't. For every extra step a user has to take the drop-off rate increases.

Say you have 100 people with a base interest in this. The moment you ask them to register, you've lost 80 of them. If you make them verify their email before doing anything, you've lost 15 more.

So to get your product to be useful for people you'd need millions of people to see it. The best way to get to the millions is by providing a service to the people who already have the millions of people rather than you convincing millions of people to take a punt.

So I didn't realise but the app can automatically know who you are from your device ID. This is a good way to not require people to sign up because I don't need their user info. Thanks. :thbup: