The new Leeds United badge

[phonics]

lol @ the new Leeds crest

https://pbs.twimg.com/media/DUTZjzIWsAAlAf7.jpg:large

[SvN]

Holy shit, is that real? :harold:

[phonics]

Holy shit, is that real? :harold:

6 months of research and 10,000 people consulted they boast. Not realising the more people you involve in branding, the worse it gets.

[SvN]

It reminds me of the badges you'd see in Pro Evo in the 2000s. They'd be called West Yorkshire FC

[phonics]

Rory Smith beat you to it.

956138119295889408

[Magic]

It's a total embarrassment and I'd love to know who was consulted because literally nobody knew a thing about this. Probably some twitter PR wankers like phonics. Were you consulted?

[Lewis]

That is a disgrace. You can't even lol at them (lol).

[phonics]

It's a total embarrassment and I'd love to know who was consulted because literally nobody knew a thing about this. Probably some twitter PR wankers like phonics. Were you consulted?

Of course I was, why do you think they chose that shitter of a logo?

[Magic]

Of course I was, why do you think they chose that shitter of a logo?

Set of bastards.

[Reg]

A crest of a man thumping his fist against a crest.

[Lewis]

The stupid thing is that their current badge is actually really neat and simple in terms of getting certain identifying things over without having weird symbols and Latin mottos (which these exercises seem to want to remove), so what was the point?

EDIT: Good point. Which crest is under his fist? And why is the figure so obviously a white man?

[phonics]

The stupid thing is that their current badge is actually really neat and simple in terms of getting certain identifying things over without having weird symbols and Latin mottos (which these exercises seem to want to remove), so what was the point?

EDIT: Good point. Which crest is under his fist? And why is the figure so obviously a white man?

More specifically, why is it clearly Mr. Clean?

https://upload.wikimedia.org/wikipedia/en/7/73/Mr._Clean_logo.png

[Mazuuurk]

The Leeds logo looks like someone doing a Right-hook punch with a way too-bent arm.

For lack of a better way to put that.

[SvN]

https://i.imgur.com/40HA7KD.png

:D

[Jimmy Floyd]

I used to say that if everyone employed in marketing were fired the world would be a better place, but I no longer think firing is enough. I'm afraid every last one will have to be tortured and killed. There is no other solution to this menace.

I still think the Juventus one is the worst.

[SvN]

As someone who works in design, branding is something I absolutely despise. It's all based on fuck all, and the personal taste of the person who gives the final approval is basically all that ends up mattering - despite agencies charging a fortune for "research". It's completely subjective.

One of the first things I implemented was to stop offering branding as a standalone service.

[Jimmy Floyd]

People in business (I've worked in/near brand research before) seem to think that you start with a brand and people go 'Oh, what a great brand!' and buy your stuff. They refuse to accept that what actually happens is you have a product people like/don't like and it's the association of product with name/graphics/image that creates the brand.

Ferrari are Ferrari because they make great cars, not because they are red and have a prancing fucking horse on the bonnet.

[Lewis]

I think you have a general point, but cars are not a good example. Ferrari (and any other prestige manufacturer) could release an actual nonce wagon and they would still have wallies falling over themselves to buy it.

[Jimmy Floyd]

Yeah, but why are they a prestige manufacturer in the first place. If they made enough nonce wagons then the prestige would erode.

Similarly if I made a shiny blue car, priced it at a million, called it the BUZZ BLUE with a foot-long wasp on it or something and said 'look at this awesome brand', I'd get laughed at and sell zero.

[Disco]

Hang on, has the wasp got attitude? I'm in the market for a new car.

[Jimmy Floyd]

Hang on, has the wasp got attitude? I'm in the market for a new car.

It's a very modern wasp: confident and creative, but respectful of the rights of all genders.

[Lewis]

Yeah, but loyalties to most other things are more temporary. Ferrari could make more out of a nonce wagon (and come back from it easier should the idiots not buy them) than Innocent Smoothies could with a new line of paedo tonics.

[Giggles]

It's like an alternative design that Pink Floyd rejected for the Wall film.

[Jimmy Floyd]

Yeah, but loyalties to most other things are more temporary. Ferrari could make more out of a nonce wagon (and come back from it easier should the idiots not buy them) than Innocent Smoothies could with a new line of paedo tonics.

Again, that's because Ferrari have decades of great cars behind them, whereas Innocent Smoothies have about 12 years of overpriced fruit purée.

[Lewis]

Again, that's because Ferrari have decades of great cars behind them, whereas Innocent Smoothies have about 12 years of overpriced fruit purée.

It is also a greater positional good in terms of the sorts of people who drive the market for these things. Lamborghini would make for the better example, because they haven't made anything 'great' (in the all round accomplishment sense) in forty years, but their brand carries what are now comparatively backwards products.

[Jimmy Floyd]

All I'm saying is that the brand doesn't come from some cunt thinking 'I know! Here's a cool/relevant brand!', it comes from offering products people want to buy and the association goes backwards - even if you can then, in some cases, phone in products once the brand is established.

[phonics]

The initial offering comes from the product, it's the brand that takes over after that.

Apple didn't invent the mp3 player, they didn't have the best menu system, they didn't even have the one with the most storage, you had to use the worst software imaginable (iTunes) to put your music on it. The iPod wasn't that great an offering. They created a visual identity for a product based off of Apples brand and owned the market.

[SvN]

Purely speaking in terms of club badges, Everton had the right idea where they let fans decide in a poll. It's the way to be certain you're not going to get a massive kick off from fans.

[Magic]

It's being associated with white power by people who don't understand or know anything about football. :D

#PR

[SvN]

956142564947701760

[Lewis]

The clenched fist must have come from Magic's response.

[Jimmy Floyd]

Is the 'Celebrating Fans at the Heart of our Identity' text and #MOT also part of the logo?

[SvN]

Stan Collymore asked what people thought about it on Twitter, and someone replied with this:

https://pbs.twimg.com/media/DUUFbLoW4AAbnZu.jpg

:D

[Mazuuurk]

SvN I think Branding is a valid concept when it comes to a company having some sort of coherence in their looks throughout the world - if they are large enough for that - and have the public visibility to warrant it.

Basically, large retail chains that want to be one thing or the other (like Whole Foods wanting to appear "green" and what have you while Walmart might want to appear "cheap", or companies that have a lot of representatives wearing some sort of uniform (security guards, have to be distinguishable, can't look exactly like police, etc), so on so fourth.

Companies that do an insane amount of Marketing in loads of different markets for certain brands I think it can be valid as well, such as maybe Coke.


But I agree with your sentiment to some extent as well - usually "Branding" should be more about policing what ideals you want to adhere to as a company publicly, and I do agree far too much money and resources are spent coming up with "Brand guidelines" or a "Visual identity" for companies that are way to small or publicly insignificant to warrant even bothering with that sort of control.

Basically, "Branding" is often sold as some sort of essential component in the road to success for a company, whereas I reckon it's more about how you maintain coherence once massive success has been achieved and you are too large to have a good clue of what goes on everywhere.

[Jimmy Floyd]

I always feel sorry for Stan Collymore on twitter etc. He reminds me of Smiffy in the way he goes about things.

[Spammer]

Leeds :lol: :lol: :lol:

[Magic]

Collymore. :D

[Magic]

Front page of BBC.co.uk :face:

[Clunge]

Probably the biggest highlight of being a Villa fan since MON days.

http://twitter.com/AVFCOfficial/status/956190305535086592

[Lewis]

Stan Collymore asked what people thought about it on Twitter, and someone replied with this:

956188654115938304

:lol:

[Pepe]

That is great.

[Magic]

Villa slaughtering us on Twitter.

[Disco]

Never miss an opportunity to bring this back. The pause at the end really makes it.


https://www.youtube.com/watch?v=w2Fsp1udDKg

[Alex]

Let the back tracking commence!

https://www.yorkshireeveningpost.co.uk/news/leeds-united-chief-angus-kinnear-pledges-further-consultation-on-controversial-club-crest-1-8978488

Shame we've already made a complete laughing stock of ourselves, like. Although I suppose you could argue that's been the case for the last fifteen years or so regardless.

[Henry]

Looks like some sort of fascist salute.

I suppose it's the first time most people will have heard of Leeds United in 20 years too.

[Panda Bear]

Looks like they used to have a cool owl until 71.

http://www.wafll.com/united-badges/owl-on-yellow.jpg

Then from 81-84, they had a neat peacock.

http://www.wafll.com/united-badges/leeds-united-peacock-badge.jpg

They should go back to the birds. The peacock one looks like it could've been made today.

[Panda Bear]

Branding is a great way to repackage existing products for new markets.

Take DUDE WIPES, the most American product possible. They're baby wipes marketed for men, and they were featured on Shark Tank. The company had no other products and a short history, but they took off due to their branding.

It's not an either/or where a brand's success is because of its branding or because of people's loyalty to their products.

[Dan]

That peacock badge is pretty nice, actually. This new one, however, is not.

[Danny]

https://mobile.twitter.com/CharlieJJones/status/956194911644278789/photo/1

:D

[John]

Looks like some sort of fascist salute.

:D

Fuck off.

[Shindig]

Probably the biggest highlight of being a Villa fan since MON days.

http://twitter.com/AVFCOfficial/status/956190305535086592

On point. I hope this magically gets PES some sales.

[Magic]

I never knew about the owl. I knew the white strip but never saw a good quality picture to make it out. Just assumed it was an outlined white rose or something.

What the hell were we playing at given Wendies are called the Owls.

[Lewis]

That weird 'LU' badge they had in the seventies looks like a coiled up cock.

[Lewis]

Before this is all forgotten: lol (https://twitter.com/ffsJames_/status/956184726750015488)

[John]

https://i.imgur.com/FW3yGJh.jpg

[Shindig]

Before this is all forgotten: lol (https://twitter.com/ffsJames_/status/956184726750015488)

I laughed way too much at that. Bonus points for the Tranmere flag on the twitter account.