Perhaps the best clue we have, in fact, is a letter that chief executive Tom Harrison wrote to England’s Ashes squad shortly before Christmas, reminding them of their off-field duties in the wake of the incidents featuring Jonny Bairstow and Ben Duckett. We don’t know what was in the letter for certain, and perhaps it is purely coincidence that over the subsequent days, England player after England player strode out in front of the press and started talking about how the team had a duty to project the best possible image to “sponsors” and “families”.